![]() ![]() Introducing the founders by name and featuring the photos of them on the “About Us” page drives home the point that Nathan and Katie are - as they so astutely put it - “two individuals with a passion for creativity - creativity makes us happy.” Instead, Eight Hour Day showcases the people behind the company and humanizes its brand. Trying to sound too professional on your “About Us” page results in stiff, “safe” copy and design - the perfect way to make sure your company blends in with the masses. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. People tend to think that “About Us” pages have to sound formal to gain credibility and trust. Why the “About Us” Page Rocks: It’s human. Using descriptive and emotive copy and gorgeous graphics, an “About Us” page with a story works harder for your business than a generic one. And then: “This is the basis for a brighter future, built on a hand up, not a handout.”Įvery company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your “About Us” page. ![]() They’re clear about why they’re different: “Not a Charity,” the page reads. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. ![]() Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. What’s more, good stories are sticky - which means people are more likely to connect with them and pass them on. Good stories humanize your brand, providing context and meaning for your product. The “About Us” page is a great place for it to live, too. When you have a great story about how your product or service was built to change lives, share it. 10 of the Best About Us Page Examples 1) Yellow Leaf Hammocks Why the “About Us” Page Rocks: It tells us a story. By the end of this post, showing off how your company’s greatness won’t seem like such a challenging feat. ![]() In fact, there are some companies out there with remarkable “About Us” pages, and there are elements of them that you can emulate on your own website. What's more, the entire "About Us" page is responsive, including the video.Īuthor: Lindsay Kolowich / Source: īut it can be accomplished. It's amazing what impression you can make on site visitors just by creatively telling your story with words alone.ĩ) Bulldog Skincare Why the "About Us" Page Rocks: It's lovable and memorable. There's a reason why these examples are exceptional - "About Us" pages aren't always the most riveting parts of a company's website. Who would you trust more: A company talking about how awesome it is, or a colleague raving about the company's work? Using descriptive and emotive copy and gorgeous graphics, an "About Us" page with a story works harder for your business than a generic one.Ĥ) Moz Why the "About Us" Page Rocks: It's unique and visually interesting.Įven if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website. 10 of the Best About Us Page Examples 1) Yellow Leaf Hammocks Why the "About Us" Page Rocks: It tells us a story. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |